Organic Indulgence is an Australian-based, family-owned business specialising in premium, certified organic dips. Based in Victoria, they use a ‘homecooking’ approach to produce items like beetroot, hommus, and tzatziki dips using fresh ingredients.
I was asked to design the packaging of their spin off dips called ‘Ultimate Hommus’. The brief was to create designs that packs a punch. With a bold colour symbolising the dip flavour, as well as a image pattern of their ingredients, the designs certainly stood out on the fridge shelves.
I also designed their three soup labels featuring my watercolour illustrations. This illustrative style perfectly taps into their homestyle image. The illustrated ingredients visually leap out of the label with it’s dynamic typography. The design feedback has been positive, and the soups have been a popular choice for Australian households.
