PrimeMortal Fitness is a personal training and group fitness business that strives to make fitness fun and accessible to all. The one-man operation offers private and small group fitness, yoga, and Pilates sessions, as well as classes taught at a couple of studios in inner Melbourne.
The illustrations emphasise the brand’s lighthearted approach to fitness and help it stand out among competitors. I used warm and earthy colours that reinforce the business’ ethos and philosophies surrounding training and overall wellbeing.
